dppd (pronounced "dipped") is an artisanal chocolate company that specializes in combining organic fruit and cocoa into high quality chocolate bars.
We chose a watercolour aesthetic for the fruit and boxes to reflect the idea of fruit being "dipped" into chocolate, and the flowing, paintbrush-style typography is a fitting complement. Knowing that the brand would have multiple products, we wanted to ensure that the logo we created could be used to distinguish between current flavours, and could easily be adapted for future product lines. The colour palette we chose was based on the four original product flavours (kiwiberry, strawberry, blackberry and blueberry), and can be easily expanded in the future to include other alternates.
With an ethical focus on using only fair-trade, cruelty free & organic fruit and cocoa, we wanted their branding to emphasize the "freshness" of the ingredients they use.
By highlighting the image of the fruit contained in each bar on its package, each of the 6 flavours is easily distinguishable, and the painted fruits stand out against the stark white background.