As a new initiative, the Disability Confident Employer Program (DCEP) required a logo as well as full suite of assets which included business cards, letterhead, folders, notebooks, and certificates. Ensuring their branding was representative and inclusive of various disabilities was one of our top priorities, as was ensuring all the assets met or exceeded current accessibility standards.

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Over the course of the project, the focus and name of the program changed and a rebrand was required. A combination English-French logo was now required, as was a visual association with the CCRW (sponsoring organization) within the logo itself. Working with the original iconography, we used this opportunity to revise the font choices to ones that would be more easily readable for those with visual impairments and screen reading software (Verdana currently meets ADA Guidelines), and increased the icon size to ensure better legibility.

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We also adjusted the purple colour in their branding from the initial red spectrum to a bluer spectrum to provide further visual differentiation for those with colour blindness. As the primary branding colour, it was also important that it meet current WCAG AA Guidelines, which require a minimum contrast level of 4.5:1. With a contrast ratio of 8.35:1, this colour exceeds those guidelines, and meets WCAG AAA compliance.

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